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CELEBRATING MONOGRAM – LOUIS VUITTON’S ICONOCLASTI...

CELEBRATING MONOGRAM – LOUIS VUITTON’S ICONOCLASTIC 160TH ANNIVERSARY COLLECTION

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In 1854, Louis Vuitton launched his luggage business at his first store at number 4 Rue des Capucines near the Place Vendôme in Paris. After his death, his son, Georges Vuitton created and patented the now iconic LV monogram, featuring his father’s initials decorated with quatrefoils and four-petal flowers and this became the signature of the brand we all know and love. I60 years later, the Louis Vuitton  brand is Celebrating Monogram in style.

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Louis Vuitton has since seen many creative directors but the name remains the same. Now to celebrate the 160th anniversary of the iconic fashion and luxury brand, the brand manages and creative directors, invited six creatives to create something different with the monogram.

Karl Lagerfeld, creative director of Chanel and Fendi; architect Frank Gehry; performance artist Cindy Sherman; industrial and product designer Marc Newson; shoe designer Christian Louboutin and designer Rei Kawakubo of Comme des Garçons have interpreted the monogram in unique ways to create special pieces for the project.

Christian Louboutin uses his signature scarlet colour to accent ladylike pieces gicen a little edge with spiked studs.

Christian Louboutin

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Cindy Sherman’s designs are for the city girl, ready to go out and explore, complete with colourful patches and a trunk set to boot.

Cindy Sharwman

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Frank Ghery’s architectural finesse is showcased in a structured box bag.

Frank Ghery

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Karl Lagerfeld design packs a punch complete with boxing gloves, sporty totes and a large trunk.

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Marc Newson is known for his tactile and simple designs and this is evident in his utilitarian,  textured knapsacks.

 

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Rei Kawakubo lives up to the iconoclast title with his burned out tote bag which features holes that reveal the dust bag lining his design.

Rel

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