Vlisco, the renowned Dutch fashion textile brand, has opened a new retail store at the WestHills Mall in Accra, the largest shopping mall in West Africa and home to many luxury retail brands. The well attended opening event, treated guests to a display of beautiful and elegant outfits made with the new fabric collection from Vlisco – including ‘Splendeur’ and ‘Voila For You’, created by specially selected and talented Ghanaian designers who amazed guest with their talents. They included, She by Bena, Pistis, Sampson Kreation, Stylista, VHM by Vanessa Harrison and Alinafe. Jewellery for the runway show was provided by Armandas Jewels.
Vlisco’s new store is a culmination of over 160 years design heritage and love for the African woman, resulting in a unique store environment and experience. According to Vlisco, providing a unique and enriching retail experience, whilst fulfilling the fashion desires of customers, is at the forefront of this new retail drive.
Vlisco is loved for its colourful and vibrant fabrics. These fabrics form part of the colourful fashion landscape in West and Central Africa and especially in Ghana. With the opening of this store, Vlisco aims to provide the fashion savvy consumers of Accra with even more fashion inspiration and service than ever before.
MD for Vlisco Ghana, Mr Kofi Boateng said: “Accra is an incredibly fashion forward city and this store intends to satisfy our appetite for inspiring fashion. This new West HillsMall store reveals a new environment concept where the consumer is the focal point. Enveloping them in the brand world, with new products, old favourites, new services and promotions, Vlisco aims to make our consumer’s shopping experience, and journey towards their dream outfit, as pleasurable as possible.”
Vlisco Wax Hollandais, Super-Wax, Java and Voilà for You are of course to be enjoyed in all their splendour at this new luxury store. New products and services will also be available, such as the new Ready to Wear clothing range ‘Vlisco Prêt à Porter’; bags and scarves; ‘Prêt à Créer’, shorter length pieces of fabric in a handy set and professional styling advice.
The opening celebrations will continue beyond the first day, with sparkling promotionsand events continuing in the month of December. Customers will be welcomed with a glass of bubbles and can enjoy the professional advice and styling tips from the best designers and stylists that Accra has to offer.
Opening of store